Search Engine Optimization (SEO) is a process to grow your visibility on search engines. The higher your website can rank for relevant searches and keywords, the more clicks you’ll generate and the more traffic you’ll see on your site. More traffic = more enquiries.
Google’s algorithms are always changing, but something that has remained in the limelight is video. Video is becoming increasingly more popular and essential on social media and the way you’ll rank on search engines – so it’s not something to ignore!
On average, video drives a 157% increase in organic traffic from Search Engine Results Pages (SERPS). An increase in organic traffic creates a self-fulfilling loop, as your website will be higher on search rankings, it will bring even more traffic, which will place you further up the rankings, and so on. Having this traffic brought to your site organically saves your company money and allows you to divert paid-per-click money into other keywords, areas of the business, or other marketing strategies.
Another self-perpetuating loop comes from having lower bounce rates and increased dwell times (as people stay on your site longer and become more invested), this increases positioning, which increases CTR (click-through-rates) and helps Google know that your website is beneficial to its searchers and provides informative content which will help boost your search rankings.
Video helps develop backlinks (sites that link to yours), which helps SEO and allows you to improve your rankings on search engines. A high-quality video can enhance the number of backlinks you receive through shares and articles referring to your site. An informative and useful video which is well executed is more likely to gain better backlinks compared to a low budget, poor-quality confusing video – or no video at all! This is why having a well-produced video is essential to ensure that you get shares and links to boost your SEO and rankings.
You need to remember that video alone won’t save your company and boost sales if you don’t have a high-quality and informative landing page to match. If you have people landing on your site and leaving after a small amount of time it will show that your website isn’t high quality, leading your ranking to plummet. This is why it’s essential to ensure that you have effective content to match your video or it will have an adverse effect on your ranking.
Video also helps to create your social presence and get across your personality. Having a strong positive social presence doesn’t only help to improve sales and promotion, it also helps to boost your SEO. Even though there is no direct impact on your social rankings and SEO, having active social channels does help bring traffic to your site, and traffic does improves SEO rankings.
Above all, the key to SEO is good content that gets more eyes on it for longer. Video is great at that. Especially high-quality video that’s engaging and relevant to your customers. It’s rich content and Google loves rich content.
