Future Proof Films and Bri!ght are trading identities of a single company, Future Proof Creative. These privacy policies apply to all brands operating under the Future Proof Creative umbrella.

Future Proof Creative are committed to protecting and preserving the privacy of our visitors when using our site or communicating electronically with us. This policy sets out how we process any personal data we collect from you or that you provide through our website. We confirm that we will keep your personal information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. 

Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting Future Proof Films or Bri!ght you’re accepting and consenting to the practices described in this policy.

Personal data

We collect and process personal data for a number of purposes relating to our provision of products or services to you, each justified by a GDPR lawful basis for processing.

At Future Proof Creative, we are committed to maintaining the trust and confidence of those we interact with. We only collect personal data so we can properly deliver our own services and provide the best process for our customers.

Within this privacy policy will spell out exactly when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

 

What we collect

When you are using our site we may collect information automatically to improve our marketing and provide you with better products and services.

Information we automatically collect about you:

• Technical information: including an anonymised version of your internet protocol (IP) address, browser type and version, operating system and platform;
• Information about your visit: including what pages you visit, how long you are on the site, how you got to the site (including date and time), page response times, length of visit, what you click on, documents downloaded and download errors;
• Demographic and geographical information: including age, gender, country, interests and preferences.

Information that you supply to us:

• Email newsletter subscriptions: this will be collected upon completion of our newsletter sign-up forms. Your information will only be used to receive newsletters from Future Proof Creative and will not be shared with third-party companies.
• Contact information: this will be collected upon completion of either the ‘Start Your Project’ form (Future Proof Films) or through third-party sites (LinkedIn, EventBrite). This will be collected to allow us to contact you further regarding your enquiry. 

 

What we do with the information we gather 

We use the information to understand your needs and provide you with a better service. We deal with information differently if you provide us with the information or we gather it automatically on the website.

We use the information we gather automatically to:

• To improve our products and services; 
• Improve our website and content to improve our marketing strategies and plans;
• to administer our site including troubleshooting and statistical purposes;
• to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
• security and debugging as part of our efforts to keep our site safe and secure.

This information is collected anonymously and is not linked to information that identifies you as an individual. We use Google Analytics to track this information. Find out how Google uses your data here.

Information you provide us with will be used to:

• Send you promotional, informative and educational emails which you may find interesting using the email address you have provided;
• Contact you using the information you have provided regarding an enquiry you have submitted using our forms;
• Use the information to contact you regarding new products, services or offerings which we think you may find useful or interesting. 

We use a third-party application to store and send our email newsletters, we will only send you our newsletters if we have received your permission to do so. You can unsubscribe at any point at the bottom of each email or by emailing marketing@futureproof.film. Find out more about how MailChimp may use your data here.

At Future Proof Creative, we use third-party applications to manage and monitor enquiries, leads, projects and market research. This may mean that the data you provide and/or collected from you on our website may be used on these applications. These applications include:

• Slack – Find out how Slack may use your data here.
• Monday – Find out how Monday may use your data here.
• Hubspot – Find out how Hubspot may use your data here.

If you would like Future Proof Creative to change or remove your data from any of these third-party applications, please contact us on marketing@futureproof.film.

 

Data security

Future Proof Creative is committed to ensuring that your information is secure. We use a combination of staff training, good working practices, security policies, passwords, encryption, and physical security to prevent unauthorised access. We aim to retain your data for the minimum time necessary.

All our computer systems are password-protected and we aim to restrict employee access to your data to the minimum level possible. All IT equipment that we dispose of is securely wiped or physically destroyed, so as to make data recovery impossible.

We aim to minimise the number of hard copy printouts of personal data that we generate. Any that we do produce are securely stored, kept for the minimum amount of time possible, and shredded once no longer required.

In the unlikely event that we do suffer a breach affecting your data, we will inform you as soon as we are aware of it, and work with you to identify the scope and minimise the impact.

 

Data retention

For accounting, audit, and liability management purposes we are likely to retain data for up to six years relating to any work we carry out for you.

We regularly audit our systems to ensure that data is stored with the minimum possible access rights whilst in use, and removed as soon as it is no longer required.

We believe that our GDPR lawful basis for processing such personal data is one of legitimate interest.

 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

 

Your rights

You have certain GDPR rights to access, restrict, amend, or delete any personal data that we hold about you.

If you’d like to do either of these, please let us know.