What do Fat Face, Matalan and Dunelm all have in common? That’s right, you guessed it exactly! They all use retailTRUST to help offer vocational opportunities to their staff.
retailTRUST asked us to put together a case study of some of the vocational services they offer businesses around the country. The video was then to be shown at the 2020 retailTRUST Celebration event.
The shoot was over two days in three locations, covering the Fat Face HQ, a Dunelm store and a Matalan store. We shot all of the interviews in a lice environment so filming with an agile, lean setup was needed. This meant we could move between locations with ease and also not disrupt anyone working at any of them.
We edited the video together using a mix of talking head interviews, b-roll and text cards to help move the video along. The video carries an uplifting tone throughout, helped by the upbeat interviews, up-tempo music and the pace in the edit.
The final video is a great case study showing prospective businesses how retailTRUST can help empower and nurture the talent within their staff. The video premiered at the retailTRUST 2020 Celebration event and helped the charity raise more than £428,000.
The video fit the brief brilliantly.We briefed Future Proof Films to capture some high impact engaging videos that would be played at the retailTRUST Celebration, our annual fundraising dinner. The video fit the brief brilliantly and helped towards the event raising a fantastic £428k.
★★★★★ | Chloe Foster, retailTRUST
