When The Mall in Walthamstow suffered immense fire damage in 2019, the retailTRUST were quickly on hand to help the shopping centre, and the community, get back on their feet.
We had to film a bunch of interviews with various people associated with The Mall to build a story of how retailTRUST helped them rebuild and start trading again.
We filmed all of the interviews at The Mall, both in their offices and on the shop floor. We had to film several interviews and also grab some b-roll footage so we used a stripped back, run’n’gun setup. This enabled us to move quickly between locations and it freed up space so we didn’t block walkways.
We edited together a mix of pre-shot footage from The Mall and our footage to create a short case study, interweaving talking heads with b-roll and title cards. The start of the video carries a real sombre tone as it sets the scene. But then we lift the tone by picking up the pace of both the editing and the music. To cap it all off, we peppered the case study with quotes from people helped by retailTRUST.
The final video is a short two and a half minute case study that packs a punch. It tells the story of The Mall clearly and the video went down a storm with retailTRUST.
Case Studies have real power in communicating their message in a very honest, trustworthy way and this video was no different.
professional and fun to work with.We briefed Future Proof Films to capture some high impact engaging videos that told a story in a short time. Future Proof Films were professional and fun to work with, putting us as the client, but more importantly the subjects of the videos, at ease.
★★★★★ | Chloe Foster, retailTRUST
