Awe Interactive: BPM: Bullets Per Minute.

Video Game Promo Trailer.

Music + FPS + Hordes of Monsters

When Awe Interactive approached us to create the trailer for their brand new first-person rhythm action rogue-like game, we knew it’d be one helluva fun edit.

The Brief

It’s a trope in action films and games that their trailers are synched to the beat, ensuring there are well-timed explosions and gunshots matching the music.

But with BPM: Bullets Per Minute, that’s the concept for the entire game. Which meant we had to create a trailer that clearly explained the gameplay and didn’t just look like every other action trailer out there. 

Production

Production for a game trailer may seem easy; you play through parts of the game, screen-capturing the footage as you go. You may also export specific assets for the game. But it requires a lot of time and patience. You need to get the right takes, capture the right movement, be able to see the right scenes. 

Post-Production

Music is pivotal to the game so to start, we chopped up the soundtrack (composed by our very own Sam Houghton and our good friend and collaborator Joe Collinson) to better suit the structure of a trailer. 

Once we had the footage and text cards in, we went through and ramped up the whole trailer with transitions, text effects, lots of sound design and some really cool stylistic editing (if we do say so ourselves).

Output

The final trailer was shared on Twitter, loads of press sites around the world and on Awe’s, IGN’s and Xbox’s YouTube channels. On the immediate release the trailer was watched hundreds of thousands of times and the response was incredibly positive; about the game and the trailer.