Professional Video Content Vs. Do It Yourself
‘Video is the future of content marketing.’
You have probably seen some variation of this headline on a number of articles surrounding marketing and business. The importance of video content in today’s corporate world is agreed upon. Getting the most from your video content, however, isn’t as straightforward, and one of the key questions is ‘do you really need professional video content?’.
The short answer is: almost definitely.
“Professional video content for our daily video diary, are you mad?”
There are some great uses of video for companies that don’t necessarily require the best looking image or crystal clear sound, such as video diaries. Shooting these yourselves, using a phone, webcam or consumer camcorder, can give a sense of authenticity and low-fi charm, making this a great way to increase your online presence in a low cost way. This approach still needs to produce engaging and watchable video content. It can be a difficult line to tread between authentic and cheap and it isn’t suitable for all companies.
So you definitely need professional video content, right?
Video isn’t the number one marketing tool by chance. Consumers are changing the way they view the world. And we’ve all heard the phrases: ‘Youtube is the second most popular search engine after Google’ and ‘each day a bajillion people watch a quajillion videos online’. What’s important is that you put out the right video content, not just any video content. It’s not impossible to do this yourself, but it’s important that you know the limitations of DIY video.
Talk to the professionals (us!) and work out what you want to say and how you can say it best. The costs aren’t unreasonable, and the return on invest for quality video content is unrivalled.