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The Testimonial: A Peer-to-Peer Marketing Video

When writing about peer-to-peer marketing there are some great statistics to back up its effectiveness - 82% of consumers proactively seek referrals from peers before making a purchase - and if we think logically, there's no wonder it works.
Videos on websites are essential blog

5 Reasons Videos On Websites Are Essential

We know video is a primary focus for social media channels, such as Facebook, Twitter and Instagram, but what about for your website? If it isn't. It should be.

Engaging Video Content - Top Tips

If your video isn't engaging, it will not succeed. Which is why when we create new video content, be that promotional videos, product videos, animated explainer videos or any other kind of video, we always concentrate on engagement. So, I hear you ask, how do we create engaging video content?
Battalion 1944 Promotional Video 1

Professional Video Content Vs. DIY

'Video is the future of content marketing.' You have probably seen some variation of this headline on a number of articles surrounding marketing and business. The importance of video content in today's corporate world is agreed upon. Getting the most from your video content, however, isn't as straightforward...